S2P2 Visual poem

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· Beasley Street by John Cooper Clark ·

· The Brief ·

Part 1: Understand

· Analyze the Poem ·

Firstly, I read through the poem and tried to find out some words that I could turn to visuals while figuring out the meaning of some words with the help of my tutor.

Part 2: Play

· Visual References ·

After analyzing the poem, I took reference of post-punk style and Saul Bass’s use of color blocks. As for the fonts choice, I borrowed books about stencil and hand-writing fonts from WSA library.

· Moodboard ·

· Color Scheme ·

· Sketches & Storyboards ·

Part 3: Amplify

· Final Outcome ·

Reference Books

[1]Bass, J., Kirkham, P. and Bass, S. (2011). Saul Bass : a life in film & design. London: Laurence King.

[2]Carson, D. and Blackwell, L. (2000). The end of print : the graphic design of David Carson. London: Laurence King.

[3]Heller, S. and Fili, L. (2017). Stencil type. London: Thames And Hudson.

[4]Heller, S. and Talarico, L. (2018). Free hand : new typography sketchbooks. New York: Abrams.

[5]Kiesswetter, J. (2010). Typo lyrics : the sound of fonts. Basel: Birkhäuser.

[6]Huygen (2013). Jurriaan Schrofer (1926-90). Restless typographer. Amsterdam: Nijhof & Lee.

Categories: S2P

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